Performance Marketing Group expands menu of services from new Huntersville HQ

Performance Marketing Group

HUNTERSVILLE, NC (April 25, 2016) –  Performance Marketing Group (PMG) is excited to announce the opening of a new Huntersville, North Carolina headquarters.  Located in the Daetwyler Plaza building in The Parks community moments north of Charlotte, this facility is centered in the heart of NC race geography and will conveniently serve as the base of operations for the ever-growing menu of services for our client base.

A veteran in the racing community, PMG Owner JR Longley has devoted focus for the past several years in a consultant role directing several up and coming drivers as they navigate the challenging path of professional motorsports progression.   Often regarded as one of few in the industry capable and willing to boldly spell out realistic goals and challenge many of the industry’s myths, JR applies this approach to the careers of drivers from entry-level racing series to the upper echelon of drivers in the sport.

As PMG’s business model and services expand, we are pleased by the addition of a Creative Services Department lead by Richard Slifkin.  Richard will coordinate website design, hero card and logo design for clients of the company.  In addition, Richard will employ his extensive experience and creative skills in development of ancillary marketing and public relations tools for clients and PMG corporate.  With vast exposure to the racing industry’s unique marketing requirements, we are fortunate to have secured a representative who brings a racing perspective and a skill set of graphic design, photography and copywriting to his new role at PMG.

“We’re assembling a limited group of drivers who fit well with our values & projections and we’ll be working with them on a long-term basis as they move up the ladder in their careers,” commented JR Longley.  “What we offer is a direct, unbiased, personal touch on a wide range of consulting, marketing and creative services to up and coming drivers and their families.”

“We can’t and won’t promise to make you a winner but we can certainly guide you away from many of the losing tactics that have circulated in the industry for a very long time.  Our simplified, straight-forward approach is enlightening and we’ve often been called “refreshing” in an industry where many consulting groups simply say what they think the client wants to hear.  We won’t compromise on the truth.”

For additional information about Performance Marketing Group, visit their website at You can also find them on Twitter @RacingPMG and on Facebook at /RacingPMG.