July 28, 2021 (Concord, NC) – Scheduled to appear today on ABC’s Good Morning America during the GMA3: What You Need to Know Hour, the first Female Arab driver of NASCAR Toni Breidinger, has announced the move to Venturini Motorsports, a Toyota Racing Development team, for the remainder of 2021 ARCA Menards Series. Along with the headlines, Breidinger has signed a partnership with Triller, the globally popular AI-powered social media experience.
The partnership will kick off this weekend at the Calypso Lemonade 200 at Winchester Speedway, where Breidinger will drive No. 25 Triller Toyota Camry.
As part of a five race deal, Breidinger’s schedule will also include the two Illinois mile-dirt races at Springfield (August 22) and DuQuoin (September 5), as well as Kansas Speedway (October 23) and the ARCA Menards Series West race Phoenix Raceway (November 6).
“I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports. I am so excited to be back racing a Toyota Camry with Venturini Motorsports,” said Breidinger. “As a young female athlete who has diverse interests and wants to have young people get excited about the sport I love, Triller is the perfect match with me on the track. The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together.”
A perfect driver, “partnership match” indeed, Breidinger with nearly 2-million followers across her social media will use her influence and Triller to create the ultimate Multimedia Fan Engagement experience.
“Toni (Breidinger) is the perfect fit for an entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, Chairman and Co-Owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and connect her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”
Breidinger, USAC’s all-time winningest female driver with 19 victories, makes her way back to the team she broke into the ranks of ARCA with, when she posted a career best 10th place finish in her series debut driving for Venturini Motorsports in 2018.
The No. 25 Toyota will also carry associate sponsorship from Hair Club. Hair Club is North America’s number one provider of hair loss solutions with nearly 120 locations nationwide.
The Calypso Lemonade 200 from Winchester Speedway on July 31 will broadcast live on MAVTV Motorsports Network starting at 8 p.m. ET with a live stream available on NBC Sports Gold’s TrackPass.
Triller, Triller Fight Club and FITE are owned by TrillerNet, a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet—which owns the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters—has more than 300 million users worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oreal, and many others. TrillerNet offers brands a unique content and technology solution, including direct deals with the influencers and celebrities. This branded content journey starts with short-form video and can easily expand into valuable long-form content distributed through the Triller Network, such as live-event boxing and music PPVs, fashion shows, and episodic reality content on TrillerTV. Some of the more than 65 original half-hour TrillerTV shows include The D’Amelios Family’s “Ask a DAM Question,” Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Let’s Do It, DJ Khaled’s Spreading Love, Hype House’s Thomas Petrou’s Coffee Talks, Josh Richards’ Josh Pong, Ur Lov’d: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and Violet Benson’s Too Tired To Be Crazy, among others. TrillerNet additionally owns Verzuz, the massive live-stream music platform launched by Swizz Beatz and Timbaland, and Triller Fight Club (www.TrillerFightClub.com), which launched last year with the highly successful Tyson-Jones Fight which shattered digital PPV records. Other holdings include leading AI-powered customer engagement platform Amplify.ai, and FITE, the premier live event and PPV, AVOD, SVOD streaming platform.
ABOUT VENTURINI MOTORSPORTS
With over 75 victories, the 2019 ARCA Menards Series champions, Venturini Motorsports, are an official Toyota Racing Development team, and have been a permanent fixture in the ARCA Menards Series since 1983 and are considered one of the early pioneers in NASCAR driver development programs. VMS has gone onto assist many of the sports’ top driver prospects in pursuit of making it to the highest levels of stock car racing. The growing list of drivers racing today in one of NASCAR’s top-three touring series include current Toyota drivers Christopher Bell, Bubba Wallace, Harrison Burton, Brandon Jones, Christian Eckes, and Chandler Smith. VMS Alumni also include Ryan Blaney, Alex Bowman, William Byron, Erik Jones, Joey Logano, Daniel Suarez, Justin Allgaier, Noah Gragson, Justin Haley, Myatt Snider, Hailie Deegan, Todd Gilliland, and Raphael Lessard.